Jeeto! Gives Back With Food Allergy Awareness T-Shirts And One-Piece Outfits For Children

LOS ANGELES, CA July 3, 2004 -- Jeeto! today introduced two fresh additions to their clothing collections with designs that read "No Peanuts, Please!" and "Dairy & Egg Free".

It is estimated that food allergies affect up to two million children across the United States, with the most severe being allergies to peanuts, dairy and eggs, yet there is nothing in the $10 billion plus infant and toddler clothing market that highlights this wide spectrum of children.

Jeeto! plans to donate a portion of the proceeds from each one-piece or t-shirt sold to the American Academy of Asthma, Allergy, and Immunology.

"My child has both of these allergies, which inspired me to create something that helped support those that have helped him and allow parents to dress their children in clothing that alerts those they come into contact with," states Jeff Kelly, artist for all Jeeto! creations. "We have created designs that depict a cow and a chicken and which reads 'Dairy & Egg Free' and the other has a drawing of a peanut with the universal 'No' symbol that reads 'No Peanuts, Please.'"

Each design is available in Infant One Pieces (suggested retail $21.00 each) sized from new born to one year old as well as Infant and Toddler T-shirts (suggested retail $22.00 each) sized from newborn to 6 years old.

Jeeto!, based in Los Angeles, was founded in early 2003 by brother's Jeff and Kevin Kelly. They currently produce children's clothing and wall art that enliven environments through imagery and imagination.

Jeeto! clothing is available online at http://www.jeeto.com as well as upscale children's boutiques.

For more information, contact Kevin Kelly at 818-347-1905 or email: press@jeeto.com.



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